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Digital signage in restaurants speeds new product rollout

April 24, 2007

Techworld: Signage is the biggest obstacle to the timely rollout of new products in fast-food restaurants, and digital menu boards could help resolve that. Digital menus typically are LCD or plasma displays that combine video images with live menus that can be updated from a central location. Likewise, digital paper — electronically updatable displays that retain the image even after power is turned off — could allow for rapid wireless updates of window signage.

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