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Digital signage engaging fans at home of the Lakers, Clippers and Kings

Digital signage and kiosks are powering fan engagement in LA Interactive powered by Toshiba at Los Angeles' STAPLES Center.

November 10, 2014

The home of the Los Angeles Lakers, Clippers and Kings has opened a new, digital-signage-powered fan engagement attraction, LA Interactive.

Prior to Saturday night's tilt between the NHL's Kings and Vancouver Canucks, AEG, the Kings, STAPLES Center and technology provider Toshiba held a ribbon-cutting event to commemorate the opening of LA Interactive powered by Toshiba — located on the main concourse of STAPLES Center —  which has been designed to enhance the fan experience with exclusive interactive content, social media visualizations, live game action, player stats, game scores, out-of-town action and more.

As part of the launch Saturday evening, Luc Robitaille, president of business operations for the Los Angeles Kings; Lee Zeidman, president of STAPLES Center; and Scott Maccabe, president and CEO of Toshiba America Business Solutions Inc. all touched upon their continuing commitment to offering best-in-class experiences for their respective consumers.

"The Los Angeles Kings and Clippers each have diverse and eclectic fan bases that share one thing strongly – their commitment and incredible passion for their favorite sports teams," Zeidman said. "The ability to bring like-minded fans together enhances the experience before, during, and after games, and allows fans to reconnect with old friends or meet new ones in a comfortable, energizing environment within this new space on our main concourse."

The space features Toshiba technology including a 6-by-13-foot LED video wall, an 8-by-5-foot Toshiba ultra-HD video wall, two 46-inch Toshiba Virtuoso interactive touch displays featuring team and event-specific information, a 60-inch Toshiba "Touch & Get" interactive kiosk allowing for high-speed transfers of exclusive Los Angeles Kings and STAPLES Center content, and three 65-inch Toshiba ultra-HD displays.

"Our goal is to give them an experience they won't get at another arena," Maccabe said.

"On the heels of our second Stanley Cup Championship in three years, we have a more committed and energized fan base than ever, and bringing those fans together in person is something that I am particularly proud of going into this next season," Robitaille. "Toshiba has made this tangibly possible with this unique digital destination, and I am pleased to be able to embrace and enhance the hallmark camaraderie that continues to be a cornerstone of the L.A. Kings."

(Photo courtesy of Adam Pantozzi/AEG via Bernstein Associates Inc.)