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Digital signage-based poll asks, Clinton or Trump? Respondents say 'Other'

A recent digital signage-based political poll conducted by EYE Play in bars, clubs and high-energy venues across the U.S. shows that in a Donald Trump versus Hillary Clinton race, 40 percent of people would rather cast a ballot for an independent, unknown or other candidate. Clinton trailed Trump by approximately 6 percentage points in the poll.

April 8, 2016

A recent digital signage-based political poll conducted by EYE Play in bars, clubs and high-energy venues across the U.S. shows that in a Donald Trump versus Hillary Clinton race, 40 percent of people would rather cast a ballot for an independent, unknown or other candidate. Clinton trailed Trump by approximately 6 percentage points in the poll.

Almost 7,000 respondents participated in the survey via touchscreen digital jukeboxes by EYE Play and powered by AMI Entertainment Network, one of the country's largest digital place-based networks according to the announcement. The results show voting trends based on location, age, education, political affiliation and ethnicity. More than 60 percent of respondents were male. Almost half of the respondents have a college degree or higher.

When asked about immigration, approximately 52 percent of voters feel that the Pope's position on the subject is correct, while 48 percent agree with Donald Trump's stance. More than half of white participants agreed with Trump on immigration, whereas 73 percent of Hispanics and 59 percent of African Americans polled sided with the Pope.

"People from across the country with differing educations, ages, political affiliations and ethnicities opted to answer questions while in an entertaining public setting," said Jeff Gunderman, CEO of out-of-home media solutions company EYE Corp Media. "They may have been watching a debate with an opinionated crowd, relaxing with colleagues or listening to music with friends."

Even with Trump and Clinton leading the primaries, two out of five people are still undecided on who they will vote for in November. Forty-one percent of white Republican males aged 50-65 who live in the Northeast will support Trump, according to the poll. Twenty-two percent of respondents who live on the West Coast will vote for Trump. Clinton led Democratic votes by almost 38 percent.

The most important issues to voters at this time are the economy, followed by terrorism, gun control, health care, immigration and unemployment. Thirty-two percent of millennials agree the economy is a top political concern.

When asked what the primary resource is for getting political news updates, 35 percent said TV, 23 percent said Internet, 13 percent from social media and apps and 14 percent from an "other" category.