STRATEGIC PARTNERS
February 21, 2011
Cineplex Entertainment recently announced that Digital Display & Communications Inc., an implementer of digital signage networks and associated products and services, will now be known as Cineplex Digital Solutions (CDS).
Acquired by Cineplex Entertainment in July 2010, CDS is a digital signage company that designs, installs, maintains and operates digital signage networks on numerous software platforms in retail, financial, hospitality and entertainment markets across North America.
"When we were acquired by Cineplex Entertainment, we knew it was a great opportunity as there is tremendous synergy between the two companies. Our service model networks, combined with Cineplex Digital Media's advertising model networks, sales force and entertainment content provide significant opportunities for future growth," CDS president Stuart Kirkpatrick said in the announcement. "We are also very pleased to announce our program expansion with Labatt and the exciting new consulting agreement with the Canucks."
CDS also announced that Labatt Breweries of Canada will add 170 PODs to the Labatt POD network, which is an in-store digital signage display program custom-designed for the brewer. This network currently features more than 500 PODs across five provinces in Canada. The POD system features a 32-inch LCD monitor and a media player built into a custom fixture that highlights the product.
"Cineplex Digital Solutions developed a dynamic digital signage program that led to an immediate increase in sales," said Tracey Sivak, national customer marketing manager, Labatt Breweries of Canada.
CDS announced, too, that it has been selected by Canucks Sports & Entertainment to develop a comprehensive digital signage strategy for the Rogers Arena in Vancouver, British Columbia. CDS will help the organization design a comprehensive communications strategy, recommend strategic placement of digital signage throughout the Rogers Arena and source hardware and software providers. CDS has also provided design consultancy for the fixtures for Canucks Sports & Entertainment to consider in their integration of the displays into the facility.
"We selected Cineplex Digital Solutions based on their experience with Maple Leaf Sports & Entertainment at the Air Canada Centre in Toronto, where their unique approach to a digital signage network that involved more than 300 screens created an extremely positive fan experience," Canucks Sports & Entertainment director of technology, Chip Suttles, said in the annouoncement.
