News

Digital billboard campaign introduces Audi R8 to Australia

June 22, 2016

German automobile manufacturer Audi recently launched its R8 model in Australia. As part of the advertising campaign, APN Outdoor's Elite Screens digital billboards as well as static billboards are being used to target roadside assets, according to a press release from APN.

"Audi's new R8 is the definition of premium automotive luxury and performance. To truly showcase the vehicle in the shining light it deserves, we wanted to align the campaign with a visual, high impact format offering equal callibre in terms of quality, impact and scale. By selecting the highest quality Elite Screens and roadside billboards at priority touchpoints across Australian capital cities, we were able to showcase the pinnacle of the Audi brand to a broad and relevant audience, across premium, scalable inventory in appropriate, high traffic locations," said Brittany Crowley, Activation and Investment director at advertising media company MediaCom Sydney.

Mark Fairhurst, general manager of Sales at APN Outdoor, said, "It's great to see big brands using a selection of our finest inventory as the centrepiece of the campaign, with a range of static and digital sites. Great creative and strategic site selection has enabled Audi to showcase the new R8 in all its glory and we look forward to seeing this campaign up in lights around the country in the coming weeks."