News

Digital advertising installed in Twin Cities skyway system

May 23, 2016

Outfront Media Inc., an out-of-home media company, has deployed its On Smart Media platform in the Minneapolis and St. Paul skyway systems, according to a company press release. The project joins deployments in New York City and Washington D.C., and builds on Outfront's existing presence in skyway systems, providing its advertising partners the ability to deliver live messages to consumers. The new high-definition, addressable screens are currently being installed in high-traffic areas throughout the downtown core of Minneapolis and St. Paul. The Minneapolis Convention Center, U.S. Bank Stadium, Target Center and Target Field are skyway connected venues.

"We are excited to bring the Minneapolis and St. Paul skyway systems cutting-edge technology that improves the pedestrian skyway experience," said Andy Sriubas, executive vice president, Strategic Planning & Development, Outfront Media. "The skyways have always been a wonderful venue for both local and national advertisers. Our integrated digital advertising ecosystem provides the capability to customize and target messages, resulting in greater audience engagement. With thousands of working professionals passing through the skyways each day, we see tremendous potential to maximize impact for advertisers and the user experience."

The On Smart displays are rolling out as single units in landscape orientation. CenturyLink, PepsiCo, US Bank, Builders Association of the Twin Cities, the Minnesota Lynx, and Valley Fair Amusement Park will be among the first advertising partners, the release said.