News

Digital ad network coming to Minneapolis-St. Paul International Airport

June 29, 2016

Clear Channel Airports, a brand division of Clear Channel Outdoor Americas, and a subsidiary of iHeartMedia Inc has signed a new 10-year partnership with the Metropolitan Airports Commission for the advertising concession at the Minneapolis-St. Paul International Airport.

CCA is the first media company in over 13 years to offer a comprehensive advertising platform for MSP's Terminals 1 and 2, reaching the 36 million passengers who pass through the airport annually, according to a company press release.

"We are pleased to welcome Clear Channel Airports as our airport advertising partner," said Dennis Probst, COO of the Metropolitan Airports Commission. "Airports like Minneapolis-St. Paul International represent a great opportunity for companies to present their brands to tens of millions of travelers each year. When done well, advertising can also enhance the ambiance of the facility, providing color and interests to people using the facility."

MSP is the 16th busiest airport in North America and the second-largest hub airport for Delta Air Lines. An estimated 45 percent of passengers connect through MSP to other flights, while 55 percent consider the airport as their originating or destination point, the release said.  

CCA's advertising program at MSP will feature an expanded digital network with marquee digital assets, large-format inventory, marketing and sponsorship opportunities, and specialty exhibits. Specific enhancements include:

• A large-format LED network — Double-sided  LED video walls will be part of a terminal-wide digital network;
• large-format tension fabric displays —These low-energy LED displays offer large format and prominent positioning throughout all concourses and both terminals;
• flight information display tension fabric displays — Signage integrated into the flight information displays throughout the airport offers a visible and comprehensive network of displays; and
• illuminated displays and tension fabric displays — Large, low-energy LED displays offer visible placement in high-traffic and/or long dwell time areas of both terminals.

"We are thrilled to be the first media firm to offer full-scale, integrated advertising solutions for the Metropolitan Airports Commission and Minneapolis-St. Paul International Airport, very important partners to Clear Channel Airports for over 13 years," said Toby Sturek, executive vice president of specialty businesses for CCOA. "Our new contract expands throughout all concourses and now allows us to offer brands a one-stop shop to leverage the cutting edge digital and large format displays that will engage and entertain travelers in the MSP airport and on our media assets across the city."