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Daytime TV star Cat Greenleaf to open DPAA Summit

September 12, 2013

The Digital Place-based Advertising Association will kick off its sixth annual Summit on Oct. 22 with an appearance by celebrity journalist Cat Greenleaf, host of "USA Daytime" and the Emmy Award-winning "Talk Stoop with Cat Greenleaf," according to an announcement from the DPAA. Greenleaf will welcome Summit attendees and conduct an interview with DPAA President and CEO Barry Frey.

"Talk Stoop with Cat Greenleaf" is seen on NBC 4 New York, as well as on additional NBC-owned stations in the country's top markets and on COZI TV, NBC's national multicast network. "Talk Stoop" can also be seen on DPAA member VeriFone Media's digital out-of-home video network in taxi cabs and on gas pumps across the country. In the fall, Greenleaf will become the host of USA Network's daytime programming block from 11 a.m. to 3 p.m.

The theme of this year's DPAA Summit is "Video Everywhere." The event will be held at the Hilton New York with more than 450 industry executives — a majority from the brand and agency side of the business — expected to attend, according to the DPAA.

The "Video Everywhere" theme reflects the rapid shift to a video-agnostic world in which planning and buying are no longer tethered to television alone, the DPAA said. Consumers are encountering video content everywhere: out of home, in specific venues and on the go. In this new world order, digital place-based media stands out for its ability to reach consumers at the moment of truth on the way to making brand and purchase decisions, the DPAA said.

"Cat Greenleaf is an emerging star whose popularity has been aided in no small measure by her work in the digital place-based media arena," Frey said in the announcement. "Cat's career arc speaks to dpb's ability to reach large audiences in a highly impactful way. We're pleased and excited to have Cat as a speaker at our annual Summit."

On "Talk Stoop with Cat Greenleaf," the host interviews actors, musicians, athletes, politicians, icons and tastemakers on her own stoop in Brooklyn. Guests come to Greenleaf's stoop for 15- to 20-minute chats covering career highlights, life stories, issues of the day and current projects. In almost four years on the air, "Talk Stoop with Cat Greenleaf" has shot more than 350 conversations with guests including Dan Rather, Spike Lee, William Shatner, Woody Harrelson, the Kardashians, Joel Osteen, Julianne Moore, Dick Cavett, Edie Falco, Don Cheadle, Elliot Spitzer, Larry King, Eva Longoria, Oliver Platt, Rosie Perez, C.C. Sabathia, Mike Tyson, Kareem Abdul-Jabbar, Claire Danes, Brooke Shields, Cyndi Lauper, Hilary Swank and more.

Speakers announced to date for the DPAA "Video Everywhere" Summit include:

• Jon Bond, chief tomorroist, Tomorro LLC
• David Cohen, chief media officer, Universal McCann
• Phil Cowdell, president, client services, GroupM
• Rupert Day, global CEO, tenthavenue
• Barry Frey, president and CEO, DPAA
• Edward C. Gold, advertising director, State Farm
• Jackie Kulesza, SVP/video investment director, Starcom USA
• Janet Levine, associate media director, Mindshare
• Bob Liodice, president and CEO, Association of National Advertisers
• Barry Lowenthal, president, The Media Kitchen
• Kristian Magel, executive vice president, director national broadcast, Initiative U.S.
• Joe Mandese, editor-in-chief, Mediapost
• Jack Myers, chairman, Myers Media Business Network
• Pierre Richer, president, NEC Display Solutions of America
• Paul Rostkowski, president, Varick Media Management
• Lyle Schwartz, managing partner, director of research and marketplace analysis, GroupM Worldwide
• Robert Tas, managing director, head of digital marketing, JP Morgan Chase & Co.
• David Verklin, operating partner, Calera Capital

For more information on the Summit and how to be part of it, visit www.videoeverywhere.com.

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