News

Curved LED displays to light up East Market in Philadelphia

August 31, 2016

In an effort to create an engaging digital experience in downtown Philadelphia, National Real Estate Development has engaged Daktronics of Brookings, South Dakota, to produce four curved LED video displays to don the corners of two adjacent buildings on the 1100 block of Market Street, according to a press release from Daktronics.

East Market, Philadelphia's mixed-use project currently in development between 11th and 12th, Market and Chestnut Streets, will bring branding and advertising messages to the area in early 2017 when it installs the four Daktronics displays over 5,000 square feet with more than 4.6 million LEDs, the release said.

"East Market will serve as a major connector in the city. Located adjacent to the vibrant neighborhoods south of Market Street, the Convention Center and transportation links to the north, East Market will be both a destination and home for people in Philadelphia," said Charles Norman, development manager at National Real Estate Development. "This block of Market Street is already among the busiest in the city and East Market will make it a lively hub for shopping, dining, living and working. Daktronics' state-of-the-art technology will allow us to reach this around-the-clock market with advertising and public service content."