STRATEGIC PARTNERS
Clear Channel Outdoor Americas today announced it has partnered with Vistar Media, an advertising platform designed to help brands reach consumers based on their behavior in the physical world, to enhance its digital out-of-home assets with location-based audience analytics.
October 2, 2015
Clear Channel Outdoor Americas, a subsidiary of iHeartMedia Inc., today announced it has partnered with Vistar Media, an advertising platform designed to help brands reach consumers based on their behavior in the physical world, to enhance its digital out-of-home assets with location-based audience analytics.
According to the announcement, Vistar Media uses location data from mobile devices to understand consumer behavior, and then delivers relevant messages to these screens using its ad serving platform. CCOA said the partnership underscores its dedication to using technology and data to connect its screens with digital media strategies and buyers.
"CCOA realizes the power of location-based audience strategies and dynamic delivery of contextually relevant ad messages to drive the growth and impact of OOH," said Scott Wells, CEO of CCOA, in the announcement. "We're excited to work with Vistar to produce tangible results for clients."
Beginning Oct. 12, CCOA will offer to media agencies, through Vistar, select DOOH inventory including roadside digital billboards, airport media and transit shelters throughout the U.S. CCOA said the partnership comes at a time when advertisers are recognizing the vital need to connect with on-the-go consumers where they spend 70 percent of their time and make more than 90 percent of their purchases: outside the home.
"Clear Channel Outdoor Americas is one of the largest outdoor advertising companies in the world, and at the forefront of innovation," Vistar Media CEO and co-founder Michael Provenzano said. "We are thrilled to partner with them in support of the one-of-a-kind digital inventory only Clear Channel offers."
