News

Clear Channel Outdoor - New York expands DOOH network

October 30, 2011

Clear Channel Outdoor — New York has announced the expansion of its digital out-of-home network in the city of White Plains, N.Y., to provide added high impact opportunities for national, regional and local advertisers.

In 2009, Clear Channel launched in White Plains the nation's first digital network concentrated in a downtown area, the company said. The inaugural network consisted of eight digital banners. As a result of its success in the area, the company added two more networks to its portfolio of premium displays. Now, five of the initial digital banners are part of what is today called Network 1, while three have been converted for use in the new networks. Networks 2 and 3 consist of five digital junior posters each. In total, Clear Channel now has 15 displays across three digital networks dubbed the Westchester Digital Outdoor Network in White Plains.

Harry Coghlan, president and GM of Clear Channel Outdoor — New York division, said his company is "excited to expand our innovative out-of-home networks in White Plains as our cutting-edge displays empower brand marketers, charitable organizations, municipal agencies and more to tap into the power of digital. The marketing messages and public service communications displayed on the Westchester Digital Outdoor Network will capture the attention of the thriving community in a flexible and efficient way."

The networks rotate static advertising images on each display in an eight-second loop every 60 seconds over a 24-hour rotation. They benefit the city with real-time display of vital information to the public in the event of emergencies or to convey important public safety information, such as FBI wanted messages, AMBER Alerts, traffic updates or extreme weather information from transportation agencies, police departments and other emergency services, the company said. Furthermore, the boards allow the community to share information on city events, festivals and concerts, along with messages of civic and charity organizations aiming to raise public awareness.

The Westchester Digital Outdoor Network adds to the more than 658 digital displays across 36 U.S. markets for Clear Channel Outdoor.

Read more about digital billboards.