News

Clear Channel Outdoor, Esprit launch digital campaign for Bacardi

June 26, 2007

LONDON — Clear Channel Outdoor UK's Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK. The displays will feature a two-month Bacardi digital campaign at locations in Brighton, Leeds and Edinburgh.

The panels feature content that ties in with the Bacardi brand's new product-focused campaign. Previously, Esprit developed the digital signage installation in the London Underground.

The Bacardi campaign will also run across other outdoor formats, print, TV and digital. A video of the campaign in action can be seen here.