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Cisco partners with Singapore theaters for lobby digital signage

August 24, 2011

Cisco recently announced that Shaw Theaters, Singapore's oldest and largest entertainment company, has deployed Cisco Digital Signs at its flagship Shaw Theatres Lido in Orchard and the new Shaw Theatres nex in Serangoon. Shaw Theaters will utilize retail solutions and technology from Cisco to capture the attention and purchasing power of today's customers by offering dynamic content, according to the announcement.

With box office and ticketing screens being a core part of the operations of a movie theater, reliability of high definition streaming content is critical to Shaw Theatres' business. Cisco's Digital Signs, part of the Cisco Digital Media Suite, provide Shaw Theaters with centralized streaming and delivery of real-time content such as movie schedules and trailer videos, to multiple digital media displays connected to their theaters, including dynamic content such as movie show times with indications as to whether a movie is selling fast or sold out, promotional videos, advertising and branding.

The complete solution was developed by the Cisco Enabling Platform Innovation Centre, a technology center designed to help retail service providers build and deliver services over the Next Generation National Broadband Network in Singapore.

Cisco EPIC, together with NexLabs and Nexus-On-Demand, developed the solution using a platform-as-a-service approach. This solution offers Shaw Theaters a cost-effective, multi-tenanted, cloud-based, online content management system to provide a fully-managed infrastructure for content distribution and playback across multiple locations.

With an open architecture, Shaw Theaters can customize and build unique workflows where content can be updated at any time and from almost anywhere through a Web browser. All content delivered to digital signage screens will be managed through a centralized, cloud-based content management system that can be expanded to support other applications and media end-points in the future. This includes updating and delivery of all digital content across its various locations. The existing single video walls will be replaced by Cisco Digital Signs displaying HD content spanning multiple screens.

See more stories on cloud-based systems by visiting our Cloud-based Digital Signage research center.