News

Cinépolis USA piloting digital signage package at Cinépolis Westlake 8

Pilot aims to streamline Cinépolis USA's digital signage and provide additional revenue streams.

April 12, 2016

Movie theater chain Cinépolis USA and in-theater digital signage solutions provider Cinema Scene Marketing announced today the pilot phase of Cinema Scene's digital signage package at the Cinépolis Westlake 8 in Westlake Village, California, is underway.

Cinépolis USA is part of Cinépolis, the cinema exhibition company operating 538 cinema complexes, 4,546 digital screens and more than 833,556 seats worldwide. Cinépolis entered the U.S. market in 2011, debuting its "Luxury Cinema" concept that included fully reclining leather seats, in-theater dining and waiter service, gourmet menu with full bar, elegant lobby spaces and cutting-edge sound and projection technology. Today, it currently operates 11 theaters nationwide with a total of seven cinemas and 64 screens in Southern California, and four cinemas with 46 screens in Florida.

Cinema Scene provided the installation, content management and ongoing software servicing for the pilot. According to the announcement, Cinépolis hopes to expand the partnership to other domestic locations once the pilot is completed.

"Our work with … the team at Cinema Scene is aimed to streamline Cinepolis USA's digital signage and provide an additional source of revenue in each of our theaters," Cinépolis USA VP of Sales and Marketing April Mendoza said in the announcement. "We were thrilled with Cinema Scene's quick and efficient implementation that resulted in a seamless solution. Not only does it look great but it also includes a marketing revenue stream. What we appreciated most about working with Cinema Scene was their ability to manage the unpredictability of an IT project, keep everyone happy, and deliver the expected results in a timely fashion. Their account management team has done a wonderful job thus far. We look forward to seeing the results in the coming months."

Cinema Scene Managing Partner Joe Ross said, "Cinema Scene is very proud to have been chosen as the digital signage provider at Cinépolis' Westlake location and we look forward to working with … the great team at Cinépolis in growing their digital footprint. The Cinépolis name is synonymous with luxury and quality and we at Cinema Scene are excited about the opportunity to continue to broaden our account base with such an iconic brand within the cinema industry."