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Cinema Scene intros immersive digital signage takeover solution with Bow Tie Cinemas

Cinema Scene Marketing, the provider of digital media to the in-theater lobby environment, announced today the launch of its latest product innovation in the cinema digital lobby environment with greater New York-area motion picture exhibitor Bow Tie Cinemas.

December 15, 2015

Cinema Scene Marketing, the provider of digital media to the in-theater lobby environment, announced today the launch of its latest product innovation in the cinema digital lobby environment with Bow Tie Cinemas, a greater New York-area motion picture exhibitor. Bow Tie Cinemas chose its New Jersey flagship location, Parsippany Cinema 12, as the theater to introduce the latest digital signage functionality.

The company said its marketing tool will allow advertisers to simultaneously reach every patron within the lobby environment across Cinema Scene's digital portfolio of TrailerVision, VideoWall, Digital Menu Boards, Box Office and Digital Posters.

"For 115 years, Bow Tie Cinemas consistently seeks cutting edge solutions to create a memorable customer experience within our theaters," Bow Tie Cinemas COO Joe Masher said in the announcement. "Our partner, Cinema Scene, continues to bring solutions to our lobbies which align with our mission of providing patrons the best possible movie-going experience."

"As the lobby environment continues its digital evolution, Cinema Scene remains at the forefront with leading media products like the TrailerVision media network and the latest software innovations," said Brad Derusseau, partner and CTO for Cinema Scene. "The integration of these two elements allows us to remain at the forefront of the consumer's digital journey through the lobby. We balance utility with engaging content to create an efficient and entertaining lobby for our exhibitor partners."