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Chicago White Sox unveil new digital signage scoreboard on Opening Day

U.S. Cellular Field, home of Major League Baseball's Chicago White Sox, this year unveiled a centerfield high-definition LED spectacular on opening day at the ballpark, according to an announcement from Diamond Vision Systems.

April 7, 2016

U.S. Cellular Field, home of Major League Baseball's Chicago White Sox, this year unveiled a centerfield high-definition LED spectacular on opening day at the ballpark, according to an announcement from Diamond Vision Systems. Unique among MLB stadiums, according to the company, the main centerfield video display is 60 feet high by 134 feet wide and features a triangular top that is reminiscent of the scoreboard shape at the old Comiskey Park.

The centerfield video display possesses a resolution of 4,096 pixels wide and 1,840 pixels high at its tallest point, making it just shy of 4K UHD. The display uses 10-mm black package SMD technology provided by Diamond Vision's Designed for Performance XL-Series of LED displays, aimed at providing wide viewing angles and fast processing, image clarity, contrast and brightness. Atop the centerfield video display, U.S. Cellular Field's seven iconic pinwheels have been updated to feature full LED capabilities using Diamond Vision's 16-mm black package SMD technology, which allows the pinwheels to display any creative look or animation the White Sox's creative department can envision, the company said.

"The video boards will bring a completely new energy to the fan experience at the ballpark," said Brooks Boyer, senior vice president of sales and marketing for the White Sox. "Each board allows us to bring fans up close to the action on the field through clear video, as well as engage with the fans in the seats through social media and contests like never before. We're just beginning to explore the avenues that the new technology and boards have created, giving us the flexibility to grow and enhance the changing game experience as we move forward."

In addition to the centerfield display, the left and right field displays will consist of 29.5-foot-high by 79-foot-wide high-definition boards featuring the XL-Series 10-mm SMD display technology. In total, the three display systems will encompass more than 12,600 square feet of digital display area, according to Diamond Vision Systems, which is a division of Mitsubishi Electric Power Products, Inc. The video display system includes integration of a new scoring and control system for displaying synchronized high-definition video, animations, scoring and social media content across the various displays.