Chevron approves PumpMedia video-at-the-pump

TORRANCE, Calif. — PumpMedia has been selected by Chevron Products Company as an approved vendor for its "Video at the Pump Program." The program is aimed at entertaining motorists while they refuel and drive traffic into the convenience store.

PumpMedia's "Pump Top Media" system combines Real Digital Media's NEOCAST digital signage platform and Avocent's Emerge MPX1000 HD multipoint extender solution.

"We are very excited about Chevron's approval of PumpMedia for their digital signage requirements," said Peter Tawil, president of PumpMedia. "Our Video at the Pump Program provides a cost-efficient advertising solution for fuel retailers and marketers, promoting convenience-store sales while delivering the latest news, entertainment segments, and weather updates to refueling motorists."    

PumpMedia has participated in test sites at Chevron corporate stores in Southern California over the past twelve months, and has recently been selected by one of Chevron's largest independent service station operators, G&M Oil, to implement the Video at the Pump program. PumpMedia will be deploying the program at Chevron locations throughout the western United States. Chevron operates over 10,000 retail fuel stations under the brand names of Chevron and Texaco.