Channel M switches to BroadSign

MINNETONKA, Minn. — BroadSign International Inc. announced that Channel M will use BroadSign digital signage technology to deliver in-store programming to national retailers Nordstrom and Ashley Furniture HomeStore.

BroadSign provides hosted software for operating digital signage networks in stores, restaurants, malls and transportation hubs around the world.

Channel M is the largest producer and owner of digital audio and video content in North America and plays content on in-store digital signs. The BroadSign-powered Channel M network will provide hours of looped content and the ability to tailor content to specific stores or regions creating greater interest for the customer.

Nordstrom will roll out the Channel M network to its 99 stores. Already installed in a few stores, the network will feature music videos programmed by Channel M.

Ashley Furniture HomeStore will roll out Channel M to 300 stores over the next 18 months. With large store layouts, Ashley Furniture HomeStore will play Channel M content on most or all of the 24 screens in each store. BroadSign's software enabled the network to meet the key criteria of being able to change content during the day to appeal to different psychographics. The network will show music videos, corporate commercials and mattress ads.