News

CETW13: X2O showcasing content management for customer engagement

October 31, 2013

Real-time visual communication solution software developer X2O Media announced it will showcase its digital signage and customer experience platforms at this year's Customer Engagement Technology World trade show and conference in New York City.

The 2013 CETW Conference, Nov. 6 and 7 at the Javits Convention Center, gathers marketing and technology experts to discuss leveraging technology solutions for richer engagement and enhanced experiences for customers and employees.

The company will showcase its X2O Video Expert, intended to enhance the customer experience in retail, banking and healthcare settings. X2O Media's Video Expert application on the X2O visual communications platform enables instant video conferencing between customers and specialized customer service agents, directly from interactive displays, the company said. This capability is enabled through integration between the X2O platform and industry-standard video conferencing systems and software.

The X2O platform delivers media-rich TV channels and interactive content across digital signage networks. Using touchscreens placed in strategic locations throughout a retail store, for instance, customers can obtain detailed product information, locate products on a map, browse store ads, perform price checks, consult store websites and read ratings for specific products of interest, the company said.

When further information is required, they can initiate a live conversation with a customer service agent via X2O Video Expert for two-way interaction directly from the product aisle. In a more consultative setting, and when paired with a second touchscreen, Video Expert enables even richer customer engagements by allowing customer service agents to share files, product specifications and their desktops in real time, leading to more personalized information in order to facilitate purchasing decisions or create upsell opportunities.

The company also will showcase its SharePoint TV, which allows users to create TV-like channels based on content in the popular Microsoft SharePoint enterprise collaboration platform, and automatically push them onto all screens across an organization, from digital displays to mobile devices and desktops.

With the X2O platform's drag-and-drop authoring tools, users can select from a library of smart objects specifically designed to work with SharePoint applications, such as company news and announcements, team calendars, task lists, document browsing and dashboards, the company said. This can be augmented with other user-generated content from social media, yielding relevant company dashboards without any additional programming. Users can then display this information on a variety of screens throughout an organization, including mobile phones, tablets, and desktops. Information updated in SharePoint is automatically reflected on the screens in real time, improving the delivery of information without adding to staff workload.

Learn more about digital signage content management.