Caterpillar distributor uses digital signage to boost sales

MELVILLE, N.Y. — Chyron Corp. announced that H.O. Penn-Machinery, a Caterpillar distributor, has selected and deployed ChyTV Plus systems to enhance the customer service experience in its retail parts departments.

Customers waiting to purchase or pick up parts can now view H.O. Penn's newly installed 37-inch flat screens displaying live televised broadcasts with a digital signage overlay. H.O. Penn has revealed that since introducing ChyTV to its customers, customer satisfaction and commodity sales have both increased.

"ChyTV's intuitive technology allows our company to be creative about its marketing message, products and services by keeping customers informed while in the parts department," said Pete Ciamei, advertising manager, H.O. Penn. "ChyTV is easy to use with the ability to update templates on the fly, it provides us with an outstanding solution that meets all of our market requirements and we plan to deploy the system throughout the H.O. Penn chain of stores."