C-nario, CTV deploy bank DOOH network across Israel
Tel Aviv, Israel — Digital signage software solutions provider C-nario and digital signage and media management integrator CTV have announced that they have completed a country-wide digital signage network at Israel Discount Bank, Israel's third largest bank. The network is based on C-nario Messenger, C-nario's flagship digital signage platform.
The new network is C-nario and CTV's largest joint project in the banking industry. Previously, both companies collaborated on a digital signage project at Israel Mercantile Bank.
The network includes the bank's headquarters and 140 branches. Each branch has between one and six screens, and may receive various combinations of video and audio channels, based on its location and various other criteria. The Network Operations Center (NOC) is operated by CTV and is located at CTV's headquarters.
Content is generated mainly by CTV, and partially by the bank. Content includes marketing information promoting the bank and its services, atmosphere clips, music channels and external resources – such as news feeds from the Web and from Israel's Channel 2 TV, broadcast four times a day.
In addition to customer-oriented content, the bank's digital signage network includes internal communications and e-learning programs. Once a week, the bank produces an internal news program for employees.
"The digital signage network enables us to communicate better with our customers, providing them with updated information about the bank's various services and programs," the bank's advertising and marketing manager, Roni Peled, said in the announcement. "The network helps us stay competitive and meet our business challenges, using advanced technologies."