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BuySellAds partners with OneScreen.ai to grow OOH advertising

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March 31, 2022

OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home advertising, is partnering with BuySellAds, provider of technology that connects publishers with advertisers to expand OOH advertising to BSA's clients, according to a company press release.

"Through this partnership, we are helping the OOH industry to grow as we continue to educate on the many opportunities and how highly effective, targetable, and measurable OOH advertising is for brands in the modern world," Dave Rouse, head of business development and strategic alliances at OneScreen.ai, said in the release. "As we build the first OOH marketplace where marketers can locate, buy, deploy, and measure OOH advertising campaigns in one place, OneScreen.ai is making it easy for BuySellAds' clients and other brands to navigate and capitalize on this highly effective marketing medium."

OneScreen.ai is helping companies reach audiences through OOH by building an outdoor advertising directory with a search engine. Only 20% of revenue in OOH is coming from the top 100 advertisers like McDonald's, Geico, and Coca-Cola, according to the release.

"BSA has been connecting brands with digital advertising opportunities across high-quality, popular online publishers for over a decade," Matthew Kammerer, managing director of advertising and publishing at BSA, said in the release. "We specialize in contextual advertising to reach users where they are online, and now we're taking that a step further to reach users offline with OneScreen.ai. We're excited to partner with OneScreen.ai to expand our client offering into outdoor/offline advertising where we can add even more value for brands looking to amplify their ad campaigns."