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BroadSign, TINT partner to facilitate union of DOOH, social media

June 16, 2016

Digital signage software provider BroadSign International LLC has partnered with TINT to make its social media marketing platform available to DOOH media owners, according to a press release from BroadSign.

TINT's content marketing platform allows marketers and advertisers to source content from local communities, which the company says increases engagement and drives conversions through dynamic social platforms and layouts. DOOH media owners using BroadSign's automated CMS will be able to personalize and control the content taken from social networks, messaging apps, review sites and blogs before displaying it on prominent screens.

"Already working with leading technology platforms in other media, we are excited to be collaborating with the industry standard in digital signage," said Tim Sae Koo, CEO of TINT. "BroadSign's campaign-based approach to content management, API for integrations and proof of performance reporting will work synergistically with TINT's platform and benefit premium digital signage networks and their viewers."

BroadSign CEO Jean Beaudry said its customers are looking for a simple and effective means of incorporating social media in their campaigns.