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BroadSign selects VP of programmatic sales operations

BroadSign International Llc. has hired Vince Banks as its ice president of programmatic sales operations to l assist with the process of automating media transactions for DOOH media owners, according to a press release.

BroadSign focuses on delivering software to DOOH media owners so they can better manage their networks. The company, for example, offers an automated and cloud-based CMS for scheduling and traffic of DOOH.

"Attaining BroadSign's vision of a world where screens drive consumer satisfaction and commercial success is facilitated by equipping the industry with automated workflows and accurate data," Burr Smith, chairman, president and CEO at BroadSign, said in the release. "Vince will assist in making this a reality for our customers and partners, and we are happy to have him on board."


Topics: DOOH Advertising, Software

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