News

BroadSign, Blue Bite partner for mobile-DOOH integration

BroadSign and Blue Bite will collaborate on digital signage networks' mobile strategies and campaigns.

November 3, 2014

Mobile out-of-home provider Blue Bite and cloud-based digital signage software provider BroadSign International LLC have partnered in an effort to simplify and enhance the mobile component of digital signage campaigns, the companies announced today.

As mobile is incorporated into an increasing number of digital signage programs, BroadSign and Blue Bite intend to harness the power of the former's robust content management platform and the latter's mTAG technology to deliver mobile marketing solutions in North America and worldwide.

"Blue Bite's method of bridging the gap between digital and physical worlds through mobile is second to none, so it's no surprise that its dominant market share consists of many BroadSign customers requiring reliable and innovative suppliers," BroadSign Vice President of Marketing and Strategy Daniel Parisien said in the announcement. "It is important that our partners offer the same level of quality and service that BroadSign has built its reputation upon — and the culture fit with Blue Bite is definitely present."

In addition to sharing premium customers such as Adspace Networks, Pikasso and JCDecaux, BroadSign and Blue Bite have an aligned vision regarding the future of digital out-of-home. Both companies believe in a technology-agnostic approach to mobile, with Blue Bite implementing the best-fitting set of mobile on-ramps for each deployment and BroadSign functioning as a standardized and trusted means of content scheduling, display and reporting.

"BroadSign is a leader in the digital signage industry and we feel that a combined approach will offer a best-in-class platform for the digital out-of-home community," Blue Bite CEO Mikhail Damiani said in the announcement. "Furthermore, BroadSign gives us the ability to scale our footprint and deliver a larger mobile audience to Blue Bite's brand and agency partners."

Blue Bite and BroadSign said they are optimistic that the partnership will promote the benefits of allocating advertising dollars to DOOH media, from more effective consumer engagement to increased ROI. In offering advertisers the ability to plan and execute campaigns with real-time analytics and performance reports, the companies foresee rises in acceptance of and demand for integrated digital signage and mobile solutions — a trend that will further aid in the integration of current OOH and mobile practices for media agencies.