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BrightSign showcasing all-in-one XD Smart Menu Board solution at European Sign Expo

May 21, 2013

BrightSign LLC, a provider of solid-state digital signage media players, announced it is launching the BrightSign XD Smart Menu Board, an all-in-one, integrated digital menu board solution for quick-service outlets, coffee shops and restaurants.

The BrightSign XD Smart Menu Board is simple and inexpensive to implement, and even easier to update with the free iPhone/iPad App, the company said. It is being launched in Europe at this year's European Sign Expo, June 25-27 at the London ExCeL Centre.

"Digital menu boards allow establishments to provide customers with a really stunning, professional image at the point when they are ordering their meal. They can also be readily updated with daily specials, new pricing and to comply with new food labelling regulations as they emerge," said Jeff Hastings, BrightSign's CEO. "By packing all the necessary components into an affordable, easy-to-implement solution, our new XD Smart Menu Board is the perfect solution for any restaurant that's resisted the urge to go digital due to the cost and complexity associated with other less-than-elegant or overly complicated digital menu board offerings."

XD Smart Menu Board is a comprehensive package that includes everything a restaurant needs to convert to a digital menu board system, including:

• Full-HD, commercial-grade digital signage display from LG Electronics, available in 42- or 47-inch configurations;
• BrightSign XD digital signage media player professionally mounted on the display;
• Free BrightSign App to easily make content updates via iPhone/iPad; and
• Content templates developed with HTML5 and tailored to the restaurant's brand.

The BrightSign XD Smart Menu Board package is based on the new XD player, which BrightSign bills as "solid-state digital signage media players with PC-class performance."

The BrightSign XD product line boasts a trio of players that offer the features and functionality of PC-based solutions, but with greater cost-savings and reliability than their PC-based counterparts, the company says. In addition, BrightSign XD players offer HTML5 content support for dynamic menu board creation and a small, slim footprint and almost no heat emissions for deployments in small and unconventional spaces. Alongside the new XD players, BrightSign will also be exhibiting its existing line of HD models at European Sign Expo.

BrightSign is partnering with Red Dot Digital Media to offer customers attractive templates that work seamlessly with the BrightSign App for menu updates, and are easily adapted to match the company's brand and restaurant motif. The restaurant simply supplies Red Dot with logos and other corporate ID assets and Red Dot creates a customized, branded menu system. Once deployed, the restaurant can update menu content via the BrightSign App on iPhone/iPad.

Learn more about digital menu boards.

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