Customer Experience
BrightSign players illuminate perfume experience in Amsterdam
November 29, 2021
BrightSign digital signage media players are powering an interactive perfume display at House of Rituals, the new flagship store for Rituals on Kalverstraat, Amsterdam, Netherlands, according to a company press release.
To launch the Talisman perfume collection, and to mark the brand's 20th anniversary, Dutch AV company First Impression built a scent display controlled by BrightSign players. Once a perfume is selected based on the customer's inputs on an iPad, an LED light underneath the bottle is illuminated. If the customer picks up the glass pipette from the perfume bottle, a video plays describing the perfume. A custom skin around the BrightSign players allows them to interact with the iPads, and the application delivers marketing data for Rituals to use.
"First Impression was invited into the project to explore how audiovisual technology could strengthen the brand experience and showcase the store's perfume range," Menno Huizinga, Senior Solutions Architect at First Impression, said in the release. "The result is an interactive lab where customers can try out Rituals products, delivering data that the brand can respond to. A key point of anxiety in digital displays has been the time and effort lost in technical glitches, however the reliability of BrightSign players has been invaluable in providing an immersive, professional and very stable scent showcase."
Customers can select a Rituals perfume based on their favorite scent in an AV display that connects the Rituals scent profiles with two databases. The customer can enter their favorite perfume on an iPad first, and the system finds the closest scent from the Rituals range. A quiz invites customers to enter the basic ingredients that they like and the application illuminates LED lights under the bottles of perfumes aligned with this scent — narrowing it down to three possibilities, which a customer can sample and purchase. The BrightSign players activate the LED strips under the bottles to draw the customers' attention to the perfumes the application has selected.
"We're delighted to power such an innovative and customer-focused solution for Rituals," Jeff Hastings, CEO of BrightSign, said in the release "One of the key concepts of the experience store was to start selling perfumes, and Rituals wanted to secure a foothold in this market in a very creative way. We're pleased to help them achieve this goal with a memorable and reliable display at the flagship store."
BrightSign is headquartered in Los Gatos, California, with offices in Europe and Asia.
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BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
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