Customer Experience
BrightSign media players power movie experience in New Zealand
June 23, 2022
BrightSign, LLC, a digital signage media player producer, is helping power the Weta Workshop Unleashed!, a "part film set, part creative workshop" attraction housed in the Sky City Hotel of Auckland City, New Zealand, according to a company press release.
Integrated by Toulouse Group, a New-Zealand-based audio-visual consultant, the visitor attraction showcases the Weta Workshop, designers of props and visual effects for feature films, including "Lord of the Rings," "Avatar" and "Bladerunner."
"We're delighted that BrightSign players are powering such a fantastic visitor experience. It's always exciting to see how installers apply the players to their installations and Toulouse Group is no exception," Jeff Hastings, CEO of BrightSign, said in the release. "For example, using the GPIO inputs on the BrightSign players can trigger the media via a mixture of buttons, levers and other mechanical devices. Using the GPIO inputs in this way is very unusual in digital signage installations, but Toulouse uses the players in this way in close to half its installations, including Weta Workshop."
Following a "red carpet" entrance, visitors are directed through nine distinct zones, each matching a genre of the films being created within a fictional studio. All the BrightSign players are locally networked. Staff members can operate commands to multiple players that send either the video or audio and lighting elements to projectors, a surround sound loudspeaker system and a theatrical lighting system.
"We use BrightSign players for the majority of our visitor experience installations due to their inherently reliable nature. The client brief for Weta Workshop was fluid, and we needed a responsive system that allowed us to work swiftly to meet the creative vision in situ," Marc Simpson, managing director of Toulouse, said in the release. "BrightSign players provided a robust platform that supports swiftly changing programming. Firewalls keep the network secure and allow staff at Head office to update content off-site. With almost guaranteed uptime, remote monitoring is a formality and maintenance is very seldom required."
Five BrightSign HD224 and 65 BrightSign LS424 players power the experience, each with a different role in the installation. BrightSign is headquartered in Los Gatos, California.
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BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
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