News

Brazilian soccer stadium keeps fans connected to the action with digital signage

Panasonic Brazil announced it has installed a digital signage system throughout the Arena da Baixada Stadium in Curitiba, Brazil, designed to give fans full visibility of what happens on the field.

January 21, 2016

Panasonic Brazil announced it has installed a digital signage system throughout the Arena da Baixada Stadium in Curitiba, Brazil, designed to give fans full visibility of what happens on the field. The stadium hosted some of the matches of the 2014 FIFA World Cup.

The deployment comprised 220 displays spread throughout the stadium and two 77-square-meter LED displays, controlled by a "Digital Media Center" that is the hub for integrated content distribution enabling control of what is shown on every display across the stadium. The system is designed to ensure that visitors see images or videos of games or concerts even when they are not on the bleachers.

"The Digital Media Center has several uses and may be adapted to client needs," said Francisco Pereira, system solution manager at Panasonic Brazil, in the announcement. "Hence, it adds value to the content where it is installed, making it more interactive with visitors."

Arena da Baixada, the first stadium in Latin America with a retractable roof, is the home of Clube Atlético Paranaense, one of the most traditional soccer teams in Brazil, according to the announcement. The stadium was renovated in 2014, when it hosted World Cup games, and has been sponsored by Panasonic since the tournament.