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Borders launches in-store TV network

November 11, 2007

The New York Times: A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch flat-screen televisions to show original programming, advertisements, news and weather. George L. Jones, the chief executive of the Borders Group, said each store would have two screens. The broadcast service, called Borders TV, has arrived in nearly 60 stores and is scheduled to reach an additional 250 stores by the end of February.

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