DOOH Advertising

BeReal OOH campaigns kick off in Paris, New York

Photo: BeReal

November 12, 2025

BeReal's first-ever out-of-home advertising campaigns have arrived in New York City and Paris, marking the brand's debut in transit advertising.

In New York City, the OOH ad campaign debuted at Columbia University with a black and white campaign from agency Noise and aimed at students.

In Paris the campaign launches Nov. 12 in collaboration with agency Customer Service. It features a playful series of blockbuster-style posters (T. rex, clown, zombie, even a Florida beach) appearing near universities, schools and gyms as a fun reminder to stay in the moment.