Display Technology

BackLite UK expands portfolio with Chiswick Towers

Photo: BackLite UK

August 20, 2026

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BackLite UK, an out of home operator and subsidiary of Multiply Media Group, has expanded its large-format outdoor Landmark Series portfolio with the addition of Chiswick Towers, two advertising structures located on one of the main routes linking London and Heathrow Airport.

The 23-meter tall towers, which sit either side of the Chiswick flyover on the M4 and visible on east and west-bound approaches, are equipped with double-sided 768 x 1008 pixel next-generation LED screens which between them reach 9 million road users a month and 1.8 million fortnightly impacts, according to a press release.

While BackLite UK will handle all media sales for the site, the physical assets are owned by Wildstone, an owner of outdoor advertising infrastructure.

Eurotunnel LeShuttle and Oura have been revealed as the first brands to advertise at the site.

"Chiswick Towers deliver exceptional visibility among commuters, business travelers and international visitors between Heathrow and central London, and we are already seeing high-profile brands take advantage of that reach. Their addition marks another important milestone in BackLite UK's continued investment in and expansion of its Landmark Series across prime London locations," David Peters, head of specialist and agency at BackLite UK, said in the release.