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Beabloo leveraging iBeacons and digital signage at ISE15

Digital signage and digital marketing solution provider Beabloo to unveil its new solutions for digital marketing and analytics, while also incorporating the iBeacon sensor application, the company announced.

February 10, 2015

At this year's ISE, digital signage and digital marketing solution provider Beabloo will unveil its new solutions for digital marketing and analytics, while also incorporating the iBeacon sensor application, which helps to interact with the consumer by sending customized notifications to their mobile devices, the company announced.

Combining digital signage and iBeacons attracts consumers and provides product information dynamically, while at the same time providing the business with actual data about consumer behavior, the company said. This will create a more pleasant shopping experience while also providing data about consumer purchasing habits, which will subsequently simplify decision making, the company said.

Beabloo's showroom at Integrates Systems Europe this week in Amsterdam will feature:

• iBeacons - by placing the technology at key points, the mobile apps are activated when the consumer passes by, displaying specific digital signage content for the customer that can be managed through the Beabloo CMS;
• Video wall - reproduces content with a resolution of 4,000 pixels with nine conventional screens connected to a single player;
• 4K digital signage - 4K content created by the Beabloo platform, a simple CMS that allows end-users to create and edit messages in a few steps, and automatically publishes them on different Beabloo platforms (screens, Web, mobile app, social networking sites);
• Barcode and Qmatic - inform the user about a product or service, and allows the display of only those products the store has in stock in order to focus on sales, and help in cross-selling with complementary products that may have a higher profitability;
• Video analytics - businesses can see which campaigns are the most viewed and which ones are most effective; the duration for which they have been viewed; and data such as gender and age of the target audience, to be able to customize their offer for the target customer; and
• Radio analytics - detects the wireless signals of smartphones, and is able to anonymously identify how many customers walk by in front of the display screen, how many enter and what route they take, or what parts of the store are more attractive to the customers, among other data.

All these applications are defined via a hands-on display where visitors can interact with screens through the iBeacon mobile technology, which will send customized content to all those who visit their venue, the company said.