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Australian digital signage co intros Virtual Wardrobe to fight showrooming

May 29, 2013

Brisbane, Australia-based digital signage integrator Prendi has created a new product that it says brings the online experience that customers love so much back into the retail store and can help minimize the impact of showrooming: the Virtual Wardrobe.

The Virtual Wardrobe allows customers to engage with a touchscreen to select and mix-and-match outfits they might be interested in buying. Shoppers can select different colors and also get the information about the brand, sizing, price and any other important information retailers might want to convey to them, all done by simple swipe actions, the company said.

The Virtual Wardrobe is a chance for retailers to combine technology and an in-store experience in away that is dynamic, easy to use and, most importantly, engaging for consumers, Prendi said in the announcement. The Virtual Wardrobe can be fully customized for any brand using their clothing images and information and can even add categories such as female, male, children or collection types.

Consumers can also interact with products and control their own shopping experience with or without the help of salespeople in the store. The Virtual Wardrobe acts like a silent salesperson, so when staff are busy serving other customers, the shopper can look for items that are of interest, discover items they might not have seen in-store and mix and match items without necessarily having to try so many on, the company said.

A recent 2013 Mobile Life study indicated that Australian consumers are interested in a "virtual sales assistant," who will help answer their questions in-store about a particular product. Prendi said products like its Virtual Wardrobe present an opportunity for retailers to interact and engage meaningfully with their customers when they are considering a purchase.

Learn more about digital signage in retail.