News

Audience-addressable DOOH network launches on DOmedia

Advertisers can now place ads on Bulzi Media's audience-addressable DOOH network through the DOmedia buying and selling platform.

December 29, 2014

Digital out-of-home technology and services company Bulzi Media recently announced that advertisers can place ads on Bulzi Media's audience-addressable DOOH network through the DOmedia buying and selling platform.

"We are very pleased to have DOmedia participate in the commercial launch of our audience-addressable DOOH network," Bulzi founder and CEO Brent McKay said in the announcement. "Like Bulzi, DOmedia has been a pioneer in the digital OOH segment, delivering best-in-class automation tools that have allowed DOOH buyers to achieve the best ROI possible for their media buys. Meanwhile, Bulzi has focused on enabling advanced audience-based ad targeting and activation in DOOH based on our patented LOCALiz real-time audience measurement technology. Now DOOH campaigns can be targeted like Addressable TV and directly measured like Online."

According to the announcement, Bulzi's network of 400,000 media assets generates more than 100 million monthly unique visitors in every major U.S. DMA. The network includes digital signs, TVs, Web and mobile screens in out-of-home environments. Ad campaigns can be targeted and served across all of these using any combination of 950 consumer attributes made available by Bulzi's LOCALīz technology.

"Bulzi brings a new strategic delivery of digital placed-based OOH campaign planning to the DOmedia platform, one with highly granular targeting of consumers across hundreds of targeting attributes," said Alex Baker, director of business development at DOmedia, in the announcement. "Our agency and advertiser clients now have the ability to Search, Map, RFP, Buy and Serve audience-based campaigns across digital placed-based venues nationwide."