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Audi drives digital signage at LA Auto Show

Audi of America completely redesigned its display for the 2014 Los Angeles Auto Show, adding interactive digital signage for a more immersive brand experience.

December 18, 2014

Audi of America completely redesigned its display for the 2014 Los Angeles Auto Show, adding interactive digital signage for a more immersive brand experience, the automaker said in a recent announcement.

The Audi display now features "the first-ever Audi interactive mural," and the new booth will feature upgraded LED signage and a refreshed floor plan.

Making its debut at November's Los Angeles Auto Show was the Audi interactive mural, a 10-by-25-foot dynamic video wall display composed of eight monitors connected to create one cohesive screen. Central to the display were cinematic animations of each vehicle in the Audi model line.

The mural let up to six visitors engage with the screen at once to activate digital visualizations illustrating Audi vehicles, core technologies and special experiences, including the Audi sports car experience. In one showcase, Audi fans can put a virtual Audi TDI clean diesel vehicle against a field of competitors in a simulated distance race to highlight the range of TDI vehicles.

Other features included a configurator that allowed show-goers to virtually choose paint colors for any vehicle in the Audi lineup, and a digital representation of the quattro drivetrain which L.A. Auto Show attendees could put to the test on a variety of simulated road surfaces, including rain and snow.

Also new at last month's show, a full LED highlight back wall, behind the main stage, featured video of the various Audi product and technology announcements specific to the Los Angeles Auto Show. A second LED wall featured additional product video and provided more visibility of the Audi space to the rest of the show floor.