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Analyst: digital signage shows 'proven return on investment'

May 28, 2007

Investor's Business Daily: With people spending less time watching broadcast TV and reading print publications, advertisers are looking to digital alternatives in hopes of influencing consumers. Companies have experimented with digital signs in recent years, but the pace of adoption is accelerating, analysts say. Why? Digital signage systems have shown a proven return on investment, such as greater sales of spotlighted products.

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