Adspace Networks moving into 12 CBL malls

NEW YORK — Adspace Networks Inc., announced a strategic partnership with CBL & Associates Properties Inc. to deploy and manage its network of digital displays — called "Smart Screens" — in 12 CBL mall properties across the country.

The CBL deal follows the recent news of Adspace Networks' agreement with Glimcher Realty Trust, a real estate investment trust, to deploy and manage 200 Smart Screens in 17 Glimcher mall properties. Adspace Networks is currently located throughout 49 upscale shopping malls across the United States.

A key feature of the Adspace Mall Network is the "Today's Top Ten" programming, which showcases a mall's top 10 sales items each week. The program allows the mall's retailers to compete to be featured on the screens by submitting their best deals including original prices and total savings. Adspace then chooses the 10 best deals and produces a free 12-second spot for each, and incorporates the ten spots into its six-minute loop of content and advertising.