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AdMobilize's analytics system now available for IAdea media player

May 3, 2018

AdMobilize has integrated its Audience Analytics System into the IAdea XMP-7300 media player. The solution can track ad performance, customer engagement, demographics and emotions and send the information to a cloud-based dashboard, according to a press release.

Customers can use the system to segment campaigns and content based on the time of day or location. They can also use the analytics to help identify trends and boost overall campaign performance.

The XMP-7300 media player offers 4K video with 1080p HTML4 playback. The fanless player also offers IAdea's AnyTiles technology for video wall solutions.

"The AdMobilize platform delivers a level of real-time accuracy, flexibility and segmentation that is unmatched in the market today. The addition of this analytics platform further enhances the performance value of our XMP-7300 media player, making it an even more complete solution for systems integrators and end-user customers," John C. Wang, CEO of IAdea, said in the release.