News

ABC inks massive digital signage deal

May 30, 2013

ABC Regional Sports & Entertainment Sales, a division of ABC National Television Sales Inc., and Branded Cities Network, a division of Phoenix-based EL Media Holdings USA, have signed an exclusive sales and marketing agreement that the companies say will enable them to collaboratively build a powerful digital out-of-home LED network in major cities throughout the country. The announcement was made today by John Watkins, President of ABC National Television Sales and Steve Ellman, Chairman and CEO of Branded Cities Network.

ABC Regional Sports & Entertainment Sales and Branded Cities Network said they will work to rapidly expand their respective digital signage assets, and join forces in marketing and selling advertising on their collective assets. In combination with BCN's existing exclusive digital strategic alliance with Panasonic Corp. of North America, this new alliance between ABC and BCN will serve to further bolster the respective combined capabilities of the companies in the out-of-home industry.

"This strategic alliance with BCN will allow ABC to rapidly grow into key U.S. markets with the latest cutting-edge technology from Panasonic," Watkins said in the announcement. "Branded Cities' growth strategy and exemplary sales team mirrors those of ABC, creating a unifying team which will allow both companies to expand into several markets across the U.S., engaging as many consumers as possible."

Ellman said the two entities "intend to market their landmark signage assets in new and inventive ways featuring content that is relevant, entertaining and will provide consumers with an opportunity to engage."

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