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Contributors

Digital Signage Today
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Lauren Simmen
Lauren joined Crestron in 2021 and brings 15 years of experience in marketing and communications for the AV industry. Lauren is a board member and secretary for the NSCA Education Foundation and is an AVIXA and CEDIA course instructor.

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Richard Slawsky

In addition to writing, Slawsky serves as an adjunct professor of Communication at the University of Louisville and other local colleges. He holds both a Bachelor’s and a Master’s degree in Communication from the University of Louisville and is a member of Mensa and the National Communication Association.

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Courtney Smith

Courtney Smith is an experienced product leader and is currently a product management leader at NCR Voyix – a leading global provider of digital commerce solutions for the retail, restaurant and banking industries.

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James Stapleton

First Impression Signs and Graphics is a leading supplier of high-quality corporate signs for businesses and organizations in Omaha.

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Daryl Stokes
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Gregg Stopher

Gregg Stopher, alongside his wife Flora, is a signage expert at Imagine Signs Atlanta. Founded in 1952, Imagine Signs offers a comprehensive range of signage solutions. Their expertise spans indoor signs, outdoor displays, promotional materials, vehicle wraps, and even illuminated church signs. Gregg and his team conduct on-site evaluations to recommend signage that aligns with your business goals, whether it's increased brand awareness, improved customer flow, or employee motivation.

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Mick Suh
Mick Suh is the SVP of Media at Volta. He is responsible for connecting leading advertisers with Volta’s digital media network embedded into EV charging stations placed in front of premier commercial properties and retail locations. With more than two decades of experience unlocking value for CPG brands in roles at P&G, Kellogg's, Publicis, and Quotient, Mick is an expert on the digital tools, capabilities, and campaigns that brands need to drive awareness, trial, and incremental sales lift.
Germán Talón

Technical Engineer in Computer Science from the University of Las Palmas and with a degree in Business Administration and Management from the Universitat Oberta de Catalunya, he is also a professor in the master's degree in E-Commerce Management and Digital Marketing at the University of Barcelona.
With more than 20 years of experience, before joining nsign.tv Germán hold the position of CIO at Veritas Supermarkets in Spain where, among other functions, he was responsible for designing and implementing the digital transformation strategy of this chain of ecological supermarkets.

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VectraDigi Technologies

As the Marketing Manager at VectraDigi Technologies, I lead strategic brand initiatives, digital campaigns, and market expansion efforts to strengthen our presence in the digital display industry. With a focus on innovation, I drive impactful marketing strategies that promote VectraDigi’s advanced LED display and digital signage solutions across diverse markets.

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Christian Terneus

Christian Terneus is a dedicated content writer at Transworld Hotel Technology Products, a leading distributor and value-added reseller specializing in hotel technology. With a passion for the latest in hospitality tech trends, Christian brings insightful perspectives and valuable knowledge to his readers, aiming to inform and inspire. His expertise helps hotels navigate the complex world of technology, ensuring they stay ahead in the competitive industry.

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Philip Tierney

Philip Tierney is a product manager at Epson America. Working in product development and marketing for Epson’s large venue projection solutions, Philip collaborates with operations, sales and channel teams, as well as industry leaders, to bring innovative products to market.

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Zachary Todd
Zachary Todd is a communications associate with SNA Displays, copywriting and editing a variety of communications material such as company news releases, blogs, and case studies. Zach moved to the SNA Displays’ Dallas office from Washington, D.C., where he worked in the government sector.

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Deb TRacy

Deb Tracy has been a leader in the digital sign industry since 1999, Deb’s career in signs began at Watchfire, where she developed most of the pre-loaded art for Watchfire Ignite software and trained clients on its use. She traveled nationwide, helping sign dealers and their clients maximize the potential of their signs. SIGNPROgrammers has since grown into a digital marketing company, offering custom content, sign programming, social media content, and indoor digital solutions. Partnering with Digital Designers, LLC, Deb expanded into video marketing services.

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Wayne Vandekraak
Wayne is the Senior Vice President of Strategic Partnerships at OptConnect. Wayne holds a BA in History and an MBA from Portland State University. His previous positions include management roles at Wells Fargo Bank and E*TRADE Financial. Before OptConnect, Wayne was the Founder and President CEO of Solvport, an IT services company based out of Portland, Oregon.

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Barbara VanGennep

John Dixon, Vice President of Business Solutions for MicroTouch, brings over 20 years to the touch solutions industry for the point of sale, retail and Pro AV markets. John is passionate about bleeding-edge technology, advocating for customers, and new product development. Prior to joining MicroTouch, John held senior positions at Christie Digital Systems as their Director of Product Management, Planar Systems as their Senior Product Marketing Manager and at Clarity Visual Systems as their Test Engineering Supervisor. John holds a BS degree from Oregon State University.

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Matt Vaughn

Matt Vaughn is the Managing Partner and CEO of Signarama Columbia, a role he has held since August 2020. With nearly 20 years of experience in the visual communications industry, Matt brings a wealth of knowledge and expertise to his leadership position. Before taking ownership of Signarama Columbia, Matt worked for two national sign companies in production management, where he honed his skills in large-scale sign manufacturing. He also served as the Director of Grand Format for a large commercial printer, gaining extensive experience in digital print operations.

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Lillyan Wamaitha
Lillyan Wamaitha is the Marketing Manager at Mvix, headquartered in Sterling, VA. Her team is passionate about creating resources that teach digital signage users how to leverage content and design to communicate better.

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Amber Ward
As Marketing Director of Carousel Digital Signage, Amber spends her days dreaming up strategies and telling stories that connect with people beyond the technology. With a background in art, film and design, she brings her creativity and eye for detail into everything that she does. She’s located in sunny Los Angeles and has been with Carousel Digital Signage for 16 years.

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