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What is your digital signage resolution for 2016?

To close out 2015 and help ring in 2016, a digital signage expert blogger has pulled together a list of New Year's resolutions for end-users to consider.

December 15, 2015

For the last few years the media and analysts have been telling us about digital business, the Internet of Things, and Big Data. What does it really mean and how is it going to impact the way we do business? In a nutshell, it means the pace of technology and the resulting options for businesses are moving at lightning speed. Organizations can choose to stay their course or they can look at the new technologies available to them, particularly in the area of visual communications, as a way to differentiate themselves and leapfrog the competition. To close out 2015 and help ring in 2016 we have pulled together a list of New Year's resolutions for you to consider:

1. Stop using paper

Newsletters, printed signs, menus and posters are expensive and time consuming to manage. Save time, hassle and the environment by moving to visual communications on devices such as screens, tablets, and video walls. Get real-time information to people where and when they need it and ensure the information you are showing them reflects the current state of your business.

2. Focus on experience

We have all heard it is easier to keep a customer than to find a new one. Leverage visual communications to improve the customer, employee and visitor experience. There are lots of options, including interactive wayfinding kiosks helping people get where they need to go quickly or communications screens providing updates on news, weather and other information to alleviate perceived wait times. Whatever you choose leverages the wealth of data your organization has in order to make the visual experience relevant to the person or group viewing it.

3. Improve safety

Fire alarms and other audible devices have been around for years to notify people of emergencies. Pair your audible alarms with your digital signage network to notify your employees, customers and visitors visually of inclement weather, fire or other safety concerns. The pertinent safety information can be displayed across your entire network or just on the screens in the area where the alarm was triggered.

4. Elevate your brand

Do you have multiple locations or offices? Is the information you are sending out getting posted and shared the way you want? Do the individual locations and offices understand your corporate branding guidelines? Visual communication over a network of digital signs is a great way to control how information is being shown and how your organization is represented. Create a brand image that resonates with viewers and is consistent across all of your communications.

2016 brings a wealth of opportunities, and we challenge everyone to do at least one thing to start or further their digital journey!

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