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Make content automation a breeze with digital signage integrations

Kick back, relax and let automated digital signage content take care of itself, digital signage blogger says.

August 28, 2015 by Kelly Eisel — Copywriter, Industry Weapon

You have a digital signage software solution, but are you keeping up with your on-screen content? Are you renewing and rotating the slides of your campaigns on a daily basis? Do you keep the weather and traffic reports updated every day, in real-time?

No, of course not.

Unless it's your full-time job, you're presumably changing content on a need-by-need basis. My apologies if that sounds a little harsh. But don't worry; I simply want to show you that there is a much easier way to ensure your content updates as often as possible.   

Let's talk about integrations. First and foremost — what are Integrations? Integration technology employs users' spreadsheets and software systems to automate data into well designed signage content. In short: integrations collect the information users want and display it on their signs. The best part? Integrations automatically refresh each time a data source updates.

Integrations allow users to take full advantage of the programs they already use to create engaging digital media. When done right, integrations not only keep content fresh, but also change the behavior of targeted audiences.

So what kind of programs am I talking about? Well, most organizations already use data analytics to capture performance insights. Instead of creating charts, graphs and emails to communicate information, the integration solution does it for them. You plug in your software information and the integration pulls in the content on its own. That means your signs refresh themselves. It's magical.

Retail integrations

Integrations are the easiest way to communicate company information to specific audiences, store employees and upper management. Workforce management integrations allow retail employees to devote more attention to their deserving customers. The digital content ensures they won't miss any important information from the company and customers don't feel ignored by associates. Turnover rates decrease as both consumer and retailer reopen communication pathways. It's a win-win.

Key performance indicators for sales per employee, financial goals, store performance, turnover, customer satisfaction and labor costs are all displayed, instantly. Salesforce (or other CRMs) can share pipeline reporting, goals, and retention reports that can integrate as well. Service desk statistics, safety incident reports and production line status updates are all able to be published to internal, or backroom, screens.

Safety integrations

We all know that emergencies most often happen without warning. That's why companies need a medium to immediately send emergency alerts. While no one wants to think about these unfortunate occurrences, everyone must prepare for them. Businesses should have a clear, proficient plan of action for when disaster strikes. Digital signage integrations help businesses prepare by providing necessary on-site safety communications. 

Alert integrations are vital in any emergency. When a predicament occurs, communication needs to be the first step. Digital signage acts as a fast, effective mass-notification medium. Anytime the alert system triggers due to an emergency, the integration takes over the designated displays. The signs play an emergency alert and any relevant information, such as evacuation procedures or safety directions. After resolving the situation, the signage returns to the originally scheduled content.

Manufacturing integrations

Integrate with databases that track each step of the manufacturing process. Employees stay updated by viewing the information on the screens, while project managers save the time they would have spent gathering and sharing information by using integrations. Production metrics, inventory management, statistics about product quality, worker-performance, machine performance, quota tracking and business performance can all be updated and automated in real-time on the screens.

Social Media Integrations

I see you posting those tweets. Take them to the signs, why don't you? Social media easily ties in with digital signage. Whether your audiences are viewing internal or external signage, they all enjoy social media. Integrating digital signage with Instagram is an extremely helpful for aggregating user-generated content. Brands can create hashtag campaigns that allow users to post their photos to Instagram. The integration gathers the information and posts the images to the digital signage.

Real talk: Integrations incorporate important data sources and turn them into engaging digital signage campaigns. Take the task of creating content off your plate and let technology do it for you. Why waste your precious time? It's a no-brainer. Contact your digital signage software providers and implement some integrations today.

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