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Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.

November 4, 2014 by Christopher Hall — w, t

With this PR stunt, you just have to hope these people went to the bathroom *before* looking in the mirror; things might have gotten messy otherwise.

Pepsi Max UK combined facial tracking, augmented reality and digital signage in bathroom mirrors to scare the … er, heck out of restroom goers at a London cinema in a recent Halloween prank.

Replacing a mirror with a digital signage screen and a live video feed to show people themselves right back at them, the "mirror" display then morphed people into frightful Halloween creatures right in front of their eyes.

Here's what the brand had to say about the stunt on its YouTube channel:

Here at Pepsi Max, we're all about seeking out unbelievable experiences. Those moments that make you do a double take. Those moments that stop you in your tracks, and make you question reality.

We captured on hidden camera the reactions of unwitting cinemagoers who got the fright of their life in a haunted bathroom mirror. Watch as their reflections transform into ghoulish and ghastly mutations from killer clowns to flesh eating zombies in this mirror of augmented reality. Happy Halloween!

Watch the video below:

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