Article
Zoom Media, VH1 host interactive debate on LocaModa-powered digital screens
Users can participate in the 'Great Debate' via SMS messages on Zoom's digtial out-of-home screen network.
July 6, 2009
NEW YORK — Zoom Media and Marketing, a provider of targeted and digital out-of-home media programs for brand advertisers, and VH1 have announced that the VH1 program The Great Debate will feature a groundbreaking interactive initiative that will enable audience participation via TV broadcast; VH1; Facebook; Viacom's massive "44 1/2" HD screen in Times Square; and Zoom Media and Marketing's network of digital out-of-home media locations.
The Great Debate features irreverent discussions about the classic pop culture arguments of our time, with topics including Star Wars vs. Star Trek, Rocky vs. Rambo, Boxers vs. Briefs, Ginger vs. Mary Ann and much more. The program gives viewers the ability to directly participate in the debates through real-time text messaging at more than 300 Zoom nightlife locations in the US, along with the Viacom Times Square screen, and via Twitter and Facebook.The interactive platform connecting The Great Debate, social networks and the out-of-home screens is provided by LocaModa, a company at the forefront of extending interactive media beyond the Web.
"As our audience multi-tasks and time shifts, we are finding ways to reach and engage them wherever they are," said Wendy Weatherford, VH1's vice president, consumer and music marketing. "Zoom Media's locations deliver upscale, social young adults who are seeking interactive entertainment and LocaModa's platform enables us to have a multi-channel dialogue that was never possible before."
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