Year in Review: The top digital signage news of 2015

Dec. 29, 2015 | by Christopher Hall
Year in Review: The top digital signage news of 2015

As 2015 draws to a close, it's time to start our annual look back at the digital signage year that was. After starting off our review with a first 10 for '15, a look at the top 10 most-read blogs posted to in 2015, we're moving on to a 15 for '15, the top 15 most-read news items on the site this year.

These top 15 news items, ranked by pageviews, offer a glimpse into the news that interests our readers the most, and apparently McDonald's, despite its recent "struggles," is still big news — as is OLED, e-paper signs and any kind of transparent or translucent digital signage screen.

We've gathered the top 15 together here in one spot to make it easier for you to click through to read them all and look back at the year that is just about ready to draw to a close. So here they are, in reverse order, the 15 most-read news items on in 2015:

15."AOPEN, Google partnering on digital signage products"

New commercial-grade devices are making an entry into the digital signage, POS and kiosk markets made by AOPEN Inc. and based on Google's Chrome OS platform, AOPEN announced.

AOPEN said it is working with Google to open the doors for new commercial signage products with a focus on high performance, fast deployment and security.

14."Tiffany & Co. take over LAX terminal with huge digital signage display"

Outdoor advertising company JCDecaux S.A. has unveiled one of its first digital outdoor sponsorship campaigns at Los Angeles International Airport's Tom Bradley International Terminal. Tiffany & Co. will be the exclusive digital outdoor media partner on the Digital Clock Tower, promoting its new men's timepiece collection.

13."Anheuser-Busch deploys 1,000 transparent digital signage coolers"

Manufacturing Resources International has recently deployed 1,000 transparent LCD coolers for Anheuser Busch, the company announced.

The ThruVu Digital Cooler solution by MRI allows for full-HD resolution images, graphics and videos to be displayed on the front door assembly of the cooler, while simultaneously allowing clear viewing of the product within the cooler.

12."Corel to showcase its digital signage solution on the Intel Compute Stick"

Software provider Corel will showcase its Corel Digital Signage on the Intel Compute Stick, Intel's soon-to-be-released device designed to turn any HDMI display into a fully-functional computer, the company announced. Powered by SmarterSign, Corel Digital Signage is designed to help businesses create and display digital signage content in a matter of minutes, the company said.

11."McDonald's rolls out 'Create Your Taste' self-service kiosks"

Now, select McDonald's customers will be able to create their own burgers with McDonald's new "Create Your Taste" self-service kiosks, according to a report by The Los Angeles Times.

10."NanoLumens intros NanoClear transparent digital signage solution"

NanoLumens, the manufacturer and marketer of visualization solutions, today announced the introduction of the latest advance in its solutions offerings — the fully transparent NanoClear display platform. (See cover image, above.)

9."Scoreboard arms race: Auburn set to take top spot"

The largest LED video display in college football is coming to Auburn University's Jordan-Hare Stadium in 2015, according to an announcement from LED manufacturer Daktronics of Brookings, South Dakota.

8."Report: Digital signage market to close in on $24 billion by 2020"

According to a new market research report "Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), by Application (Commercial, Infrastructural, Institutional, Industrial) & Geography - Global forecast to 2020," published by MarketsandMarkets, the total digital signage market is expected to reach $23.76 billion by 2020, at a compound annual growth rate of 8.18 percent between 2015 and 2020.

7."Sydney launches 'world's first' e-paper traffic signs"

Before self-driving cars hit the market, there is still some room to improve the car commute, according to electronic paper products provider Visionect. To see road traffic information on the go, drivers in Sydney, Australia, can now rely on unique electronic paper signs optimized for road traffic that have just been launched by the Australian Road and Maritime Services, the company said in a recent announcement.

The RMS installed e-paper traffic signs on Sydney roads, representing the first use of electronic ink, a technology best known from e-book readers and smart watches, in traffic signage, according to Visionect.

6."Digital signage coolers creating engagement for Heineken in UK"

Signagelive, specialists in digital signage technology, announced today that its cloud-based CMS is powering the patented DAMOC (for "digital at the moment of choice") Cooler Display solution developed by Focal Media Ltd. Launched in December 2014, the solution is being deployed by a number of well-known brands to enhance marketing activities, including Heineken, which has purchased an initial 200 units to promote the Heineken brand throughout Ireland and the U.K., according to the announcement.

5."Samsung drops retail-ready transparent and mirror OLED displays in Hong Kong showcase"

Samsung Display Co. Ltd. unveiled its new Mirror and Transparent OLED display panels in a showcase for personalized shopping and informational browsing, held this week at the Hong Kong Convention and Exhibition Centre, the company announced. The exhibit features what Samsung is calling "the first retail use of advanced commercial OLED panels" — a "virtual necklace" display for the Chow Sang Sang jewelry company.

4."Digital outdoor advertising driving global outdoor ad market, study says"

The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems, according to a new research report titled "Outdoor Advertising: A Global Strategic Business Report" announced by Global Industry Analysts Inc.

The global market for outdoor advertising is projected to reach US$50.7 billion by 2020, driven by the growing popularity of digital platforms for out-of-home advertising, according to GIA.

3."Nielsen study highlights efficacy of digital billboards"

According to a new study conducted by Nielsen, digital billboards generate high recall for ads and positive consumer attitudes, the Outdoor Advertising Association of America said in an announcement. Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

2."Planar to unveil transparent OLED technology at Integrated Systems Europe 2015"

Planar Systems Inc. announced it will feature new transparent OLED technology this month at Integrated Systems Europe 2015.

According to the company, the 55-inch prototype at ISE 2015 will utilize Organic Light Emitting Diode technology to improve the transparency of see-through displays, creating new opportunities for experience design while overcoming a major hurdle to transparent display adoption. OLED displays are self-emitting, eliminating the need for a backlight or enclosure.

1."McDonald's USA making its digital menu board play"

AT&T announced it has collaborated with digital signage solution provider STRATACACHE and digital signage display provider LG Electronics to provide a completely integrated digital menu board solution for McDonald's USA's business.

Topics: Display Technology, Restaurants, Retail, Trends / Statistics

Companies: Leyard and Planar, a Leyard Company, LG Electronics USA, Inc., AOPEN Inc., LG-MRI, Intel Corporation

Christopher Hall

Christopher is the managing director of the Interactive Customer Experience Association and former editor of A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.

wwwView Christopher Hall's profile on LinkedIn

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