Article

Touchscreens help Target take aim at video games (Video)

Target has deployed endcap touchscreens to give shoppers detailed information on video game products.

April 14, 2011

Endcap touchscreen digital signage displays are now in nearly every Target store in the country, thanks to Possible WorldWide's idea to increase in-store sales of video games and accessories.

The international marketing agency recommended placing interactive touchscreens on the aisle endcaps in the video games section to allow guests to quickly and easily locate products.

According to a case study done by the company, the digital signage kiosks feature detailed product descriptions, images, ratings and customer reviews from target.com, and helps guests educate themselves about the games' content. Shoppers may also page Target team members from the kiosks and can email and text game information to mobile devices.

Target launched a 100-store pilot program of the touchcreens in November 2009, and now they're in most Target stores.

Watch the video below for more details.