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The DST Top 5: July's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in July, recapping the biggest news headlines of the month.

August 7, 2015 by Christopher Hall — w, t

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of July.

Last month's top stories brought readers digital signage content insights from a Wendy's executive, a cure for common content mistakes and a look at keys statistics driving digital signage adoption – all critical information for digital signage end-users.

Without further ado, here they are, in reverse order, the five most popular articles and blog posts, by pageviews, for the month of July:

5. "When digital signage gets interactive with gamification"

Digital signage touch and gesture technologies have changed the gamification trend as users can interact with content using their hands and fingers, or even their whole bodies, and easily be drawn into the activity.

Read this commentary as it takes a look at gamified digital signage learning experiences.

4. "The 4 most common digital signage content mistakes (and how to fix them)"

So you've successfully deployed a digital signage solution; you've followed all the rules for strategic locations, you can navigate the CMS software with the best of them — but do you actually know how to reap the benefits of digital signage?

Read this blog post as it digs into some of the most often encountered content mistakes, ranging from "Boring content" to "Death by novel."

3. "Even Wendy's says 'content is king' for digital signage"

Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Wendy's exec says.

Read the rest of this articles to hear more of what Nick DeCarlo, director of restaurant solutions for The Wendy's Company, said about restaurant digital signage content during a panel at this year's Interactive Customer Experience Summit in Chicago.

2. "Digital signage leading the way for retail IoT"

The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized across that landscape is digital signage.

Read the rest of this commentary piece as it looks at how digital signage is leading retailers into the world of the Internet of Things.

1. "10 key stats accelerating digital signage adoption"

Digital Signage is becoming a reputable marketing resource; forward-thinking corporations are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions.

Take a closer look at this commentary piece to learn more about key data pushing digital signage adoption, from "63 percent of people report that digital signage catches their attention" to "Digital signage adds an upswing in overall sales volume by 31.8 percent."

(Cover image courtesy of Matthew Valokuvaus.)

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