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The DST Top 5: August's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in August, recapping the biggest news headlines of the month.

September 2, 2015 by Christopher Hall — w, t

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of August.

Last month's top stories gave readers insights into the "7 deadly sins of digital signage content," took them north of the border for a look at digital signage keeping Torontonians informed of their transit options and showed them a novel and engaging personalized digital out-of-home experience from Coca-Cola.

Without further ado then, here they are, in reverse order, the five most popular articles and blog posts, by pageviews, for the month of August:

5. "10 key stats accelerating digital signage adoption"

Digital Signage is becoming a reputable marketing resource; forward-thinking corporations are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions.

Click here to read these key stats driving sigital signage growth, such as "63 percent of people report that digital signage catches their attention."

4. "Display technologies poised to create new experiences, drive new markets"

Much as Amazon's services have raised customers' expectations, the display industry also is at the precipice of change, as advances enable organizations to think more creatively about how to apply digital signage tools to meet business objectives, the CEO of NEC Display says in this commentary piece.

Click here to read how more and more industries are discovering display technologies as windows to information. While displays and projectors have been around for a long time, advances in technology are enabling businesses and other organizations to think more creatively about how to apply these tools to meet business objectives, says Todd Bouman, president and CEO of NEC Display Solutions of America.

3. "Digital signage telling Toronto where to go"

The City of Toronto is piloting a digital signage project aimed at better informing residents and visitors about the city's mass transit options, helping to reduce the city's carbon footprint and to get people around the city, and City Hall, more efficiently.

Click here to read more about how Toronto is using digital signage to help reduce its carbon footprint.

2. "Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square"

Coca-Cola took seeing your name in lights to a whole new level earlier this year with a digital signage deployment in Times Square, collaborating with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign in the Big Apple.

Click here to read more about how Coke used social media to put fans up in lights in New York City — and to watch a video from Posterscope about the campaign.

1. "The 7 deadly sins of digital signage content: What you're getting wrong"

When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing. The success or failure of your digital signage solution is entirely dependent on content, and here are seven of the most-common content mistakes businesses make.

Click here to read more about these cardinal errors in content, from "static content" to "no call to action."

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