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Mark Wahlberg dives into digital signage
Digital signage typically doesn't conjure up images of Hollywood, red carpets and movie stars. However, that image may be changing thanks to a big recent announcement. Mark Wahlberg, movie star and entrepreneur, has officially joined as an advisor and brand activist for a digital signage startup.
March 10, 2020 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage typically doesn't conjure up images of Hollywood, red carpets and movie stars. However, that image may be changing thanks to a big recent announcement. Mark Wahlberg, movie star and entrepreneur, has officially joined as an advisor and brand activist for the digital signage startup Raydiant.
Wahlberg first joined forces with the company when he was looking for a digital signage solution for his LA-based restaurants for a 2017 NBA All-Star party. He was impressed with Raydiant's interactive video platform.
"The team at Raydiant has done a great job creating unique in-store experiences for consumers. I'm impressed with what they're doing for brick-and-mortar companies, and happy to get involved in spreading the word to other businesses," Wahlberg said in a press release.
Digital Signage Today spoke with Bobby Marhamat, CEO of Raydiant, to learn more about the partnership and what it means for the digital signage market.
Q. Why did Mark Wahlberg decide to join your company as a spokesperson?
A.Mark first became involved with Raydiant when he was searching for an interactive video platform he could use at his family-owned restaurant chain, Wahlburgers.
Over the last few years, he became more and more involved after seeing how much Raydiant helps brick-and-mortar operators create experiences to connect with their customers and grow their business. He doubled down this year and is spending more time with Raydiant to help spread the word and work with brands looking to improve and expand their in-store experiences.
Q. What is your company all about?
A. Raydiant turns TVs into interactive digital signage that help brick-and-mortar operators create a better in-store experience, increase customer loyalty, and differentiate their brand. All a customer has to do is plug Raydiant into the back of their TV and they immediately have access to our platform that enables them to easily create experiences and control what’s on their screens from anywhere.
Q. What sets you apart from other vendors?
A. We start with the screen but the screen is just the real estate to create a memorable in-store experience that will engage customers and keep them coming back.
Our experience platform offers functions such as video conferencing (with BlueJeans), rich drag-and-drop content editing (with PosterMyWall), unified digital menu management (with SinglePlatform) and fully-licensed B2B music (with Soundtrack Your Brand).
For example, Mark and his family use our experience platform to do "virtual visits" at various Wahlburgers locations. These interactive visits engage customers and create an experience that customers will remember.
Q. What are some of your plans for the future?
A. We will continue to expand the platform with a focus on working with brick-and-mortar operators to create impactful experiences that increase engagement, loyalty, and sales. This means tying into emerging technologies like AI/VR/AR to create more personalized experiences that help draw customers back into brick and mortar locations.
Q. How will Wahlberg support your brand?
A. Mark will be working with different brands and Raydiant customers to help create in-store experiences and will also be working with us on the product level to share his expertise from the different brands he is involved with such as Wahlbergs, F45, and GNC.
Q. Where do you see the digital signage market going in the near future?
A. As brick-and-mortar retail continues to evolve, maximizing the value of digital signage will become a core focus for retailers of all sizes.
Despite the sensationalist headlines, retail is far from dead, but it’s certainly going through major changes. One of the changes that excites us the most about the future of digital signage is the importance retail customers now place on the in-store experience.
A few weeks ago we released our State of Consumer Behavior 2020 report which found 68.9% of customers said a good in-store experience is either important or very important to them.
This confirms our belief that creating memorable in-store experiences is more important than ever and we believe digital signage will play a key role in creating personalized and engaging experiences.
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